Many who take a good amount of cash upfront will never know the benefits of long-range thinking.” The Internet has leveled the playing field, artists can now choose to take the DIY road, and the main advantage Record Labels now have is reduced to their network and their cash. Both are valuable, how to take advantage of them without selling your soul? Think long-range. An artist or band has these songs, they're awesome, and they got a label interested, they sit down at the negotiating table and the story repeats itself, the label wants master ownership and a participation on all income streams, even non-music related until costs are recouped (a.k.a. 360 deal). Is there a way to break this vicious cycle?
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